Welcome to Hoop Collective

More than a hobby. A collective of makers.

Whether you're just learning your first stitches or you’ve been embroidering for years, Hoop Collective is here to inspire, connect, and support you through every loop and thread.

We're creating a dedicated online space—away from the noise of social media—where hand embroidery lovers can learn new techniques, connect with other artists, share their projects, and grow their craft together.

Sign up below to join our email list and be the first to know when we launch.

What is Hoop Collective?

Hoop Collective is an upcoming online platform for hand embroidery—built for beginners, seasoned stitchers, designers, and creatives alike.

Soon, you’ll be able to:

  • Watch stitch tutorials and download patterns

  • Connect with other embroidery lovers

  • Ask questions and join live Q&As with embroidery experts

  • Share your work and get inspired by others

  • Explore how embroidery intersects with history and culture, art, home decor, jewelry and fashion design, self-expression, journaling, and mindfulness,.

This isn’t just another Facebook group—it’s a purpose-built space just for you, grounded in creativity, support, and community.

About Hoop Collective

Hi, I’m Robin. I’ve always loved crafty hobbies, and after years of exploring knitting, macramé, painting, beading (and more!), I’ve finally found my creative home in hand embroidery.

By profession, I’m a clinical social worker with 25 years of experience. My work has always involved a kind of needlework — helping people understand the emotional threads that shape their lives, or guiding them in weaving their sense of self back together.

Embroidery feels like a natural extension of that rhythm. As I launch Hoop Collective, I’m excited to help build a space where stitchers of all kinds can come together — to learn, to share, and to celebrate the slow, mindful beauty of embroidery.

Questions or collaborations?

We’d love to hear from you—whether you’re an embroidery newbie or an experienced designer interested in sharing your work with our community.

Why we’re different?

At Hoop Collective, embroidery is the focus—not the algorithm. No ads. No distractions. Just stitches, stories, and shared joy.

We believe embroidery is more than a hobby—it’s a form of art, healing, and connection. That’s why we’re building a space designed exclusively for hand embroidery, where makers of all kinds can gather and grow together.